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Problem
Travelers often face challenges when seeking authentic dining experiences:
• Extensive Research: 85% of interviewees spend 1-2 hours researching restaurants.
• FOMO (Fear of Missing Out): Many worry about missing authentic local dining spots.
• Unwelcoming Communities: Recommendations on platforms like Reddit often come with downvotes or unhelpful responses, leaving travelers frustrated.
Solution
Pepup offers a personalized food guide that simplifies the search for dining experiences, catering to travelers' specific preferences and cravings.
• Personalized Search: Recommends dining spots based on users' tastes and preferences.
• Experience-Based Search: Enables discovery of restaurants tied to desired experiences.
• Custom Moods: Supports quick searches for specific cravings (e.g., "hangover cure" or "Mexican food").
• Storytelling Curation: Adds depth to dining by highlighting the stories behind dishes and restaurants.
Market Potential
• Community Building: Cultivates engagement through partnerships, social media, and exclusive events like tastings and chef-led dinners.
• Curated Dining: Handpicks hidden gems for tailored and authentic experiences.
• Experience First: Focuses on delivering memorable, immersive food adventures.
Team
• CEO – Giorgi Lominadze: Restaurateur with 5 years' experience, offering deep culinary expertise and strategic vision.
• COO – Nia Basaria: Psychology background with expertise in customer insights and startup ecosystem leadership.
• CBDO – Tezi Machavariani: Restaurateur with 5 years' experience, offering deep culinary expertise and strategic vision. 15+ years in finance and entertainment, instrumental in bringing global brands like JBL and Marshall to Georgia.
Monetization Strategy
• Premium Passes: One-time curated dining route guides showcasing unique local spots.
• Commission Fees: Partner restaurants pay a commission for reservations and visits.
• Data Insights for Businesses: Offers anonymized data on traveler preferences and spending habits to restaurants and hospitality brands targeting Millennials and Gen Z.