WINEX
Problem
The USA has three tier distribution system that doesn’t allow some small and medium retailers to source and reach foreign exporters straight away.This increases costs for them and makes them somewhat dependent on their supplier importers and distributors.
At the same time Georgian premium wine suppliers face some barriers to export their products to the US market as it is not a well-known drink there.
Solution
We’ve founded a company with an online platform for B2B and B2C subscription based sales that has representatives in both countries the US and Georgia creating supply chain between the parties that aren’t able to make deals with each other so far.
Market Potential
● Target market: Liquor stores, wine bars,restaurants; High-end B2C wine customers
● Market size: As of 2024, there are approximately 46,633 liquor stores with $80M annual revenues in the United States. And there are approximately 1668 wine bars in the United States.This data is according to IBISWorld.
Totally it is a 80 Billion revenue market
● Growth drivers: Georgian and post-soviet communities’ demand on Georgia wine, social media, and world recognition of Georgia as the cradle of wine
● Competitive advantage: Cost reducing business model;High quality products;Providing exotic and glamorous drink to the US B2C wine customers.
40+ wine suppliers that are unable to export their drink to the market but have the highest quality
Official representatives in both countries that are able make processes much more efficient and reliable.
Team
Solo founder: Kakha Grigolia – International trade specialist with 5 years experience,wine enthusiast
WinEx team also includes 3 sales agents that are responsible for communication with The US customers.Making our relationship with our customers,much more efficient and reliable.
Monetization Strategy
● Wholesale orders: Creating a trading supply chain between Georgian wine suppliers and small and medium B2B customers of The US.While gainig high profits for the exporters and reducing the costs of the buyers at the same time.
B2C subscription based model: We provide paid subscriptions and special offers for our B2C customers for our hign-end wines from the cradle of wine.